Northern has taken its long-running campaign to reduce ticketless travel on its network to millions of TV viewers with an appearance on BBC’s The One Show.
The feature, which was timed to mark the first anniversary of the increase in the penalty fare to £100, followed the train operator’s revenue officers at Leeds station in West Yorkshire.
The package also gave an insight into the work of Northern’s digital fraud investigations team on their efforts to tackle online activity.
You can view the episode here: https://www.bbc.co.uk/iplayer/episode/m001vnhm/the-one-show-22012024
Mark Powles, commercial and customer director at Northern, said: “We have taken a multi-faceted approach to the issue of fare evasion in recent years, deploying revenue protection teams to known hotspots; introducing new technology to help expedite ticket checks at stations and on-board our trains; and clamping down on cases of digital fraud.
“Working with the BBC to highlight that activity to millions of their viewers is another way we can reiterate our message that it’s vital to ‘buy before you board’.”
Last week, Northern also announced it has seen a 20 per cent reduction in the number of penalty fares issued in the first year since the increased fine came into effect.
Northern has invested in the largest network of digital ticket infrastructure of any train operator in the country, making it easier than ever to buy a ticket via their app, website or one of more than 600 ticket machines across the network.
Photo credit: Northern
