Virgin Atlantic, a long-haul operator from the United Kingdom, has launched a new rewards initiative called Virgin Red. The new program works with Virgin Atlantic Flying Club, the airlines frequent flier program, to give members an opportunity to earn extra points. The new initiative is similar to United Airlines MileagePlus X program or American Airlines Simply Miles. According to Virgin, members have more than 150 ways to earn points and more than 200 ways to spend them. One of the most important features of the program is that points never expire.
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