Low fares are enticing more passengers onto Taranaki buses, with the Waitara route one of the success stories. The Waitara route has seen passenger numbers grow over forty percent in the year ended June, to a total of 28,789.
In February Taranaki Regional Council cut fares so all tickets cost $2 using the Bee electronic fare card (or $3 cash) with one dollar for each extra zone – and the zones were made bigger.
The aim was to get more people using public transport and eventually to increase services.
