Telcos are encouraged to leverage their core strengths in connectivity and data services to drive B2B sales, rather than chase vertical specialisation. Research firm GlobalData argues that while there is a temptation for telcos to deepen sector-specific partnerships, this often leads to unrealistic expectations and costly strategic readjustments. “Over three decades of working with telcos,… Read more »
The post Telcos urged to embrace horizontal strengths in B2B sales appeared first on Telecoms Tech News.