Southwest Airlines seems to take the ‘south’ in its name seriously and doesn’t fly north to Canada, but why? This is extra strange given that in so many industries, the US and Canadian market is treated as a single “North American” market. In 2022, JetBlue started to fly to Canada for the first time, meaning that five of America’s top six airlines fly to Canada – even the train company Amtrax goes to Canada, but why doesn’t Southwest?