One of the hallmarks of legacy airline business models is adopting a single aircraft fleet strategy, something which may seem rather minute but actually plays a critical role in long-term strategic decision-making for many budget airlines. The purpose of this kind of low-cost carrier fleet strategy is, as always seems to be the case, to reduce costs, as budget airlines derive their entire competitive advantage over legacy airlines by lowering operational costs to the point that they can undercut legacy carrier prices.
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