In early August, Starbucks announced a new leader for the company. The new Chief Executive Officer (CEO), Brian Niccol, began his official reign as head of the company on September 9, earlier this fall. Many of the bonuses that are typical for new CEOs were implemented for Niccol, including a base salary of $1.6 million, an annual cash bonus that ranges from $3.6 million to $7.2 million, and the ability to cash in on annual equity awards that can total up to $23 million.
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