Rail passengers could save a fortune by booking their train tickets at the same time as the rest of their travel plans, as research carried out by YouGov on behalf of LNER shows many leave it late.
The data shows that day trips are expected to be the most popular type of leisure trip this year, with 36 per cent of those questioned saying they would be enjoying a day out. This is followed by short breaks (25 per cent) and then overnight stays (18 per cent).
The study revealed that while overnight stays are largely decided on and hotels booked a month before, those travelling by train don’t book their tickets until the week before their trip.
For longer breaks that are planned two to three months in advance, one in three people still don’t book their train tickets until the week before they go.
LNER, which serves more than fifty destinations along its almost one-thousand-mile East Coast route between the Scottish Highlands and London, is encouraging customers to book ahead for best value fares. Tickets are already on sale for many journeys between now and well into September.
Customers who book direct on the LNER website or app can save up to 45 per cent on Advance fares. LNER’s fixed-price Family Tickets can see savings of up to 65 per cent for travel between seventeen destinations for up to two adults and four children. For those looking for inspiration, LNER’s Deal Finder app highlights great value fares and destinations to discover.
David Flesher, LNER’s Commercial Director, said: “This research shows that our customers are planning trips weeks and months in advance, but missing out on best value fares by not actually booking their tickets at the same time.
“We want LNER customers to get the best deal possible, so we’d encourage people to book early. Right now, tickets are on sale through the summer holidays for many dates well into September 2024. If you’re looking to travel between now and then, we encourage you to plan ahead and make the most of our fantastic destinations.”
