On Friday, May 10, GO7 officially announced a new, unique partnership between a world-class airline and a globally known private helicopter charter company. Emirates and Blade have entered a new partnership signed in to place on May 8 at the Arabian Travel Market (ATM) in Dubai. Blade, which has historically connected Nice, France, to Monaco, will now offer helicopter rides as a part of an Emirates ticket. This allows select Emirates passengers to take advantage of helicopter rides to Nice after landing in Monaco. This is projected to allow Emirates customers to skip over an hour of traffic.