The US-based ultra-low-cost carrier features some of the most competitive fares among the US domestic and regional airlines. Its “no frills” model has largely paid off over the years thanks to the arrival of Ben Baldanza, the former President and Chief Executive Officer (2005 2016). During his time, Baldanza led the transformation of the airline into the ultra-low-cost carrier it is today. Let’s take a look at his journey with the company.