ABC Melbourne radio ratings plummet to new low

ABC Melbourne presenters have taken another blow in the latest radio ratings survey, with the station recording the worst result since modern records began in 2004.

ABC Melbourne presenters have taken another battering in the latest radio ratings survey, with tens of thousands of listeners tuning out of the stations’ programs in the past few months.

The station dropped to a 5.6 per cent share, the station’s worst result since modern records began in 2004.

Breakfast host Sammy J’s audience share dropped 1 percentage point from 7.3 to 6.3 per cent, while Raf Epstein’s Mornings show fell to a 6 per cent share, down by 0.7.

Raf Epstein’s Mornings show fell to a 6 per cent share. Picture: ABC

Breakfast host Sammy J’s audience share dropped one percentage point. Source: ABC

ABC Melbourne also failed to make ground in Afternoons and Drive, both dropping by 0.4.

Audience share is the percentage of Melbourne radio listeners claimed by each program in the latest survey period. This survey covered February 25 to March 30, and April 14 to May 18. 

It comes as Kyle and Jackie O’s Melbourne invasion gets off to a shaky start, with the high-profile duo failing to land a blow in the breakfast ratings war.

The pair’s much hyped KIIS FM show started broadcasting here on April 29 but no ground was made, falling 6.4 to 5.9 in the results released on Tuesday. 

Kyle and Jackie O’s Melbourne invasion is off to a shaky start. Picture: Supplied

In Sydney Kyle and Jackie O also dropped behind 2GB’s Ben Fordham.

Although this survey isn’t a strong reflection of their standing, it would be disappointing to fall in Melbourne and in Sydney where they were no. 1 last survey.

In Sydney Kyle and Jackie O also dropped behind 2GB’s Ben Fordham. Picture: Instagram

Strong FM leaders, FOX FM’s Fifi, Fev and Nick, also dropped – from 11.2 to 10 – to fall just behind GOLD FM’s Christian O’Connell who regained the lead on 10.4. 

KIIS FM is now level with Triple M’s Marty Sheargold Show on 5.9. Nova’s Jase Hawkins and Lauren Phillips with Clint Stanaway were given a boost, going up from 8.3 to 8.7. 

Smoothfm’s Mike Perso was a solid 8.1 while 3AW’s Ross Stevenson and Russel Howcroft were clear leaders, jumping to 19.8.

Sandilands told the Herald Sun in March that he and Jackie ‘O’ Henderson would be no. 1 by the end of the year.

“I don’t think it’ll be straight away, it’ll take a few surveys to crack them realistically so I don’t think it’ll be immediate, but by the end of the year yes,’’ Sandilands said.

3AW’s Tom Elliott continued to improve, going from 16.9 to 17.5 while Jacqui Felgate in Drive went up for the first time since she started as host, going from 7.6 to 8.

Jacqui Felgate in Drive went up for the first time since she started as host.

The ratings bump was a welcome result for Felgate, who had shed more than 90,000 listeners across her first two rating periods in the host chair.

In Drive it’s a tight battle between FOX FM (10.6) and GOLD FM (10.5).

SEN strengthen across the board with Gerard Whateley in Mornings rising from 4.4 to 5.9.

Afternoons with Dwayne Russell was also stronger at 5.4.

Heraldsun

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2 thoughts on “ABC Melbourne radio ratings plummet to new low

  1. It comes as Kyle and Jackie O’s Melbourne invasion gets off to a shaky start, with the high-profile duo failing to land a blow in the breakfast ratings war.

    The pair’s much hyped KIIS FM show started broadcasting here on April 29 but no ground was made, falling 6.4 to 5.9 in the results released on Tuesday. Melbourne does not like Sydney blow ins they are doomed.

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