China smartphone market grows 10%

Smartphone shipments in Africa grew 6% to 68.7 million units in full-year 2023 due to rising consumer confidence in H2. 

Apple continued its retail expansion in Asia by revealing it will open its first Apple Store in Malaysia in June.

Global smartphone shipments are predicted to grow by 4% year-on-year in 2024 to 1.21 billion units due to rebounding consumer demand.